Your Santa Clarita Home Selling Guide
Selling your Santa Clarita home can be stressful and overwhelming but if you follow these steps you just may enjoy it!
There are certain things you need to do to get your Santa Clarita home sold. Follow these steps and you will not only sell your home but you will sell it quickly, easily and for top dollar.
Your Santa Clarita Home Selling Guide – Pricing Your Home Right The First Time
Selling your Santa Clarita home starts with pricing it correctly from the start. This is the most important part of selling your home.
To determine your home’s market value, your realtor will do a tract search of sold homes with similar square footage and upgrades as your home going back three months. They will also take into account the current market trend, upgrades or deferred maintenance, whether it’s a seller’s market or a buyer’s market, what the current active listings are priced at and a one mile radius search of homes again with similar square footage and upgrades.
The best way to get over asking offers or multiple offers on your home is to price it aggressively which means pricing it just below the comparables. I know it’s a scary thought but I promise it works every time. You will open your home to the largest pool of buyers and a multitude of offers.
The alternative of pricing your home aggressively is to price your home above the current market. It’s a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Knowing that why would you even consider pricing your home above the current comparables?
Since the majority of showings will occur in the first two weeks your home is on the market it is crucial that your initial list price matches buyer’s expectations. If you feel your home is worth thousands more than your competition then ask yourself, “Will home buyers be able to see all the upgrades I did or is my location worth paying the extra money for?” Unfortunately what you may feel adds value to your home another home buyer may see as something they need to change.
If you are set on listing your home higher than your competition and what past sales are dictating then you may be keeping home buyers from viewing your home! Eventually your home will have been on the market longer than your competitors and you will lower the price. A listing that has been on the market longer than the average days on market and has lowered it’s price a couple of times, gives home buyers the impression you’re getting desperate. You will eventually sell your home but for even less than the reduced price!
Follow the advice your realtor is giving you.They base their recommendation on facts not emotions. Sometimes it’s hard to separate the two when you are the homeowner.
2. Your Santa Clarita Home Selling Guide – Preparing Your Home To Sell
In order to get the most money for your home you have to make your home look it’s best. Having been in the industry for over fifteen years I advise clients on repairs and improvements that will provide the best return on their investment. All of the following items should be done before your home goes on the market after all the first two weeks are extremely important when selling your home and you want to impress home buyers right from the start!
Cleanliness is next to Godliness sooooo clear the counters in your kitchen to only the necessary items. Less is more when it comes to staging your home to sell.
Clear your refrigerator of all magnets, papers and pictures. You want your home to be clutter free and sparkling clean. Make sure the garbage is hidden or taken out at the very least and no dishes in the sink!
In the bathroom make sure the toilet seat is closed, clean and only a soap dispenser and one or two decorative items are present. Clear out bubble baths, lotions, medicine, make up, garbage cans on the floor and toilet bowl cleaners. Make sure mismatched or dirty towels are replaced with new clean matching towels. Bath mats should be used with caution as they can make a space that is already small feel even smaller.
You want buyers to feel as if they’re walking into an oasis where all their problems will disappear if they purchase your home! Continue this into every room of the house.
Get rid of personal photos, shoes stacked by the front door, nick knacks, unmade beds, piles of old newspapers or magazines and remove extra furniture that isn’t needed.
Home buyers love an open concept home and it’s currently what new home builders are providing so make your home feel as open and airy as possible. All of these points will help to make your home feel larger and more desirable which of course will help your home sell quickly and for top dollar!
The same applies to the front yard too! This is the first thing buyers will see when they pull up to the curb so make sure the lawn is well manicured and watered. Planting some flowers wouldn’t hurt either. Clean and clear the front entrance and if needed paint the front door. It will make a world of difference when buyers view your home.
3. Your Santa Clarita Home Selling Guide – Marketing
Marketing is one of my favorite things to do and I’ve developed a marketing plan that is different from anything I’ve seen before.
From my “Open House Everyday” sign to the direct mailers I send to Human Resource departments and so on. Getting your home in front of as many buyers as possible is key to getting your home sold!
My Santa Clarita Home Selling System was developed to provide consistent and proven strategies to get listings in front of as many potential home buyers as possible. My reach is very extensive because I invest heavily in web, social marketing, email, direct mail and print campaigns that feature your listing in all the right places. When I list a home, I will identify the ideal buyer and then develop and implement a tailored marketing plan designed to reach them. From your next door neighbor to submitting your home to the international buyer there is nothing I leave to chance!
4. Your Santa Clarita Home Selling Guide – Negotiating The Contract The Right Way
In life sometimes you have to give in order to receive and it’s the same in real estate as well. The trick is how much do you give in order to receive?
Successful negotiating is more than a matter of luck or natural talent, it’s knowing which battles to fight. Good negotiating skills can help you get the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs.
Rather than approaching negotiations from an adversarial winner-take-all perspective, focus on your top priorities and strive to keep emotions out of the process. It’s hard to do but if a buyer has submitted an offer you feel is far too low for your home remember it isn’t personal. They don’t even know you and are simply trying to do the same thing as you… get the best possible deal. Tell your realtor what is important to you and what you are not willing to budge on and then let them do their job.
Congratulations! By pricing your home correctly from the beginning, getting your home ready before it hits the market, aggressively marketing your home to finally negotiating your home correctly you now have the best plan to sell your home quickly, easily and for the most money!